Brand

DeveloperAI, said out loud.

A conveyor belt with a sense of humor. Concrete, a little playful, never fluffy. The product moves a Jira ticket onto a branch and back to a reviewer. The brand should sound like that.

Primary lockup

DeveloperAI

The mark is a branch that just sprouted a ticket. The wordmark is Outfit, with AI in mint. Use them together on dark ink. On a light surface, put the whole lockup on an ink chip first.

Color

Ink#07111A
Panel#10202C
Mint#3EE0B0
Amber#FFB020
Coral#FF5D73
Paper#E7EEF6

Ink is the background. Mint is the action and the “AI” in the name. Amber is for the agent step and warnings. Coral is for a refused run, not for decoration. Paper is body text on ink.

Type

Outfit for everything a person reads.

IBM Plex Mono for keys, branches, and tickets.

Headlines are tight and sentence case is welcome. Do not set the wordmark in a monospace face.

Voice

Talk like a teammate who ships. Name the ticket, the branch, and the status. Jokes are allowed when they are short and about the work.

Say “the webhook stays off until Cursor is connected.” Skip “unlock synergistic velocity.” The product is a conveyor. Call it that.

Do

  • Keep clear space around the mark equal to the height of one node.
  • Use mint on ink for primary buttons.
  • Write DeveloperAI as one word, capital D and capital AI.
  • Prefer a real issue key in examples, like PROJ-123.

Don’t

  • Don’t stretch, rotate, or add a shadow to the mark.
  • Don’t recolor AI to amber or coral.
  • Don’t split it into “Developer AI” in the logo.
  • Don’t describe the agent as a person or promise bug-free code.